| Quantitative
surveys: |
| -
Central location; |
| -
"Mysterious buyer"; |
| -
Web site ergonomics; |
| -
Image advertising (product
and corporate); |
| -
Discussion panels with a specific
public; |
| -
"Omnibus" surveys; |
| -
CATI (Computer Aided Telephone
Interviewing); |
| -
Brand positioning; |
|
- Pre/Post publicity tests; |
| -
Customer satisfaction/loyalty; |
| -
Product tests in shops; |
| -
Tracking. |
